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Best CRM for small business in the Philippines
Quick answer
The best CRM for a small business in the Philippines depends on three things: how many people reply to inquiries, where those inquiries come from, and your budget. HubSpot, Zoho CRM and Bitrix24 have free plans. Paid plans start at about ₱850 per user a month. Flat fee tools such as GoHighLevel cost about ₱5,900 a month and suit teams that sell through Messenger.
In this article
Key takeaways
- Pick by team size, inquiry channel and budget, not by brand name.
- Three of the six CRMs here can be started for free.
- The subscription is only part of the cost. Setup and usage fees add to it.
- A simple CRM your team uses beats a powerful one they avoid.
Key terms explained (7)
- CRM
- Customer relationship management software: one place that stores your leads, conversations and deals.
- Seat
- One user account. Many CRMs charge a monthly price for each seat.
- Flat fee
- One monthly price for the whole business, no matter how many people use the tool.
- Sales pipeline
- The stages a lead moves through, from first inquiry to paying client, shown in one view.
- Automation
- Software doing a repeated task for you, such as sending a reply or a reminder at a set time.
- Unified inbox
- One screen that shows messages from several channels, such as Messenger, Instagram, email and text.
- Usage fees
- Extra charges based on how much you use, such as text messages sent or minutes called.
Which CRM is best for a small business in the Philippines?
The one that matches how your inquiries actually arrive.
Most CRM comparison lists are written for sales teams in the United States that work by email. A small business in Metro Manila, Cebu or Davao usually works differently. Inquiries arrive through Facebook Messenger, Instagram, Viber, phone calls and walk-ins, and two or three people share the replies.
So the first question is not which CRM has the most features. It is which CRM can catch the channels you already use, at a price that still makes sense when you add a second or third user.
Swipe sideways to see the whole sketch.
How do the six main CRMs compare on price?
These are the six CRMs small businesses here ask us about most. Prices are the vendors’ entry paid plans in US dollars, with a peso estimate at about ₱61 to one dollar.
| CRM | Free plan | Entry paid plan | In pesos, about | Best for | Watch out for |
|---|---|---|---|---|---|
| HubSpot | Yes | $20 per user a month | ₱1,220 per user | An easy start with room to grow | A steep jump to the next tier, about $100 per user |
| Zoho CRM | Yes, up to 3 users | $14 per user a month, billed yearly | ₱850 per user | The lowest price per user | More setup time to get right |
| Pipedrive | No. 14-day trial. | $14 per user a month, billed yearly | ₱850 per user | Teams that sell by phone and want a clear pipeline | Automation needs a higher plan, about $39 per user |
| GoHighLevel | No. Free trial only. | $97 a month, flat | ₱5,900 flat | Service businesses that want chat, booking and follow up in one tool | Texts, calls and AI are billed by usage |
| Bitrix24 | Yes, unlimited users | $49 a month for 5 users, billed yearly | ₱3,000 flat | Teams that also want tasks and chat channels | A busy interface and fixed user bundles |
| Salesforce | Yes, limited | $25 per user a month | ₱1,525 per user | Businesses planning a large system later | The next tier costs $100 per user |
Swipe the table sideways to see every column.
Vendors change prices and run promotions often. Check each pricing page before you commit, and remember that most bill in US dollars, so your peso cost moves with the exchange rate.
What does a CRM really cost?
The monthly subscription is the part everyone compares. It is rarely the full bill.
The four parts of a CRM bill
Only the first one is on the pricing page.
The monthly plan, per user or as a flat fee.
Texts, calls, extra emails and AI features billed by use.
Pipeline stages, connected channels and data moved from your sheets.
Training and habits. If the team skips it, every peso above is wasted.
Two examples show how pricing models differ. Five users on a $14 per user plan cost about $70, or ₱4,300 a month. The same five users on a $97 flat fee tool cost ₱5,900 whether you have five people or fifteen. Per user pricing is cheaper for small teams. Flat fees win as you add people.
We map where your inquiries land first, then recommend the CRM and set it up around how you already work.
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Three questions. One place to start.
How many people reply to inquiries?
Where do most inquiries come from?
What is your budget?
A starting point, not a verdict. Costs use list prices at about ₱61 to one dollar and exclude usage fees and setup. Confirm channels and limits on the plan you choose.
What is each CRM good at?
1HubSpot
The easiest to start. The free CRM covers contacts, deals, forms and basic email. Paid Starter plans list at $20 per user a month. The weak point is the jump after Starter, where sales automation costs about $100 per user.
2Zoho CRM
The best value per user. It is free for up to three users, then $14 per user a month on yearly billing. It can be shaped to almost any process, which also means it takes longer to set up well.
3Pipedrive
Built around one clear pipeline board. Sales staff tend to like it. There is no free plan, and automation is not included on the cheapest tier.
4GoHighLevel
One flat fee of $97 a month for the pipeline, a shared inbox for Messenger, Instagram, text and email, booking calendars and follow up automation. It suits clinics, home services and other businesses that live in chat. Texts, calls and AI features are billed by usage on top.
5Bitrix24
A free plan with unlimited users, plus tasks and team chat in the same tool. Paid plans are sold in user bundles, starting at about $49 a month for five users. The interface is busy, so plan for training.
6Salesforce
The most powerful and the most demanding. Starter Suite lists at $25 per user a month. Choose it if you expect to build a large, custom system. For most small teams it is more than they need.
What should I check before I pay for a CRM?
Run this check during the free trial, before you enter a card.
Should I set it up myself or get help?
You can open a free account and add contacts in an afternoon. That part is easy.
The value comes from the next three steps: connecting every inquiry channel, building pipeline stages that match how you sell, and setting follow up rules so no lead waits. This is where most small teams stall, and where an unused CRM turns into another monthly bill.
If you want it done for you, see our lead capture and CRM service. If you are still deciding whether you need one at all, read how leads get lost without a CRM.
Frequently asked questions
What is the best CRM for a small business in the Philippines?
There is no single best CRM. For teams that get most inquiries through Messenger and Instagram, GoHighLevel and Bitrix24 are strong starting points. For the lowest price per user, look at Zoho CRM. For a free and simple start, look at HubSpot Free CRM. The best CRM is the one your team will open every day.
Is there a free CRM for small businesses?
Yes. HubSpot, Zoho CRM and Bitrix24 all have free plans. Zoho CRM is free for up to three users, and Bitrix24 is free for unlimited users. Free plans limit automation and reporting, so most growing teams move to a paid plan later.
How much does a CRM cost in Philippine pesos?
Entry paid plans cost about ₱850 to ₱1,500 per user a month, or about ₱3,000 to ₱5,900 a month for flat fee tools. Most CRMs bill in US dollars, so your peso cost moves with the exchange rate. These figures use about ₱61 to one dollar.
Can a CRM capture Facebook Messenger inquiries?
Some can. GoHighLevel, HubSpot and Bitrix24 can connect Facebook Messenger so chats land in one inbox beside your leads. Check that the channel is included in the plan you choose before you pay.
Do I need help to set up a CRM?
A small team can start a free plan alone. Most stall at the next step: connecting every inquiry channel, building the pipeline stages and setting follow up rules. That setup is where a CRM starts to pay for itself.
Sources: vendor pricing pages for HubSpot, Zoho CRM, Pipedrive, GoHighLevel, Bitrix24 and Salesforce, cross-checked against independent 2026 pricing trackers in October 2026. Peso figures are estimates at about ₱61 to one US dollar.
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We map where your inquiries land, recommend the right CRM and set it up around how you already work.